SALESFORCE SALESFORCE-LOYALTY-MANAGEMENT EXAM REFERENCE | KEY SALESFORCE-LOYALTY-MANAGEMENT CONCEPTS

Salesforce Salesforce-Loyalty-Management Exam Reference | Key Salesforce-Loyalty-Management Concepts

Salesforce Salesforce-Loyalty-Management Exam Reference | Key Salesforce-Loyalty-Management Concepts

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Salesforce Salesforce-Loyalty-Management Exam Syllabus Topics:

TopicDetails
Topic 1
  • Loyalty Program and Process Configuration: This section focuses on configuring the foundational and advanced features of Loyalty Programs. Salesforce Partners learn to configure tier models, member and partner management, customer incentives, and experiential features in this topic. Sub-topics also include defining promotions, eligibility rules, and personalized Loyalty pages using Experience Cloud templates. Configuring complex processing rules, user access models, and analytics dashboards equips Salesforce Partners with the expertise to deliver scalable, customer-centric Loyalty solutions.
Topic 2
  • Integration: Integration is crucial for a seamless Loyalty Management experience. In this topic, Salesforce Partners determine strategies for integrating Marketing Cloud, Commerce Cloud, Service Cloud, Salesforce CDP, and external systems using API templates and endpoints.
Topic 3
  • On-Going Loyalty Management: This section equips Salesforce Partners to sustain and optimize Loyalty solutions post-implementation. The topic includes leveraging analytics and dashboards, transitioning from sandbox to production, managing Loyalty campaigns, utilizing mobile app features, and resolving service-related issues.
Topic 4
  • Strategies and Design: Salesforce Partners learn how Loyalty Management aligns with customers' business needs, processes, data requirements, and program parameters. This section includes identifying the appropriate Loyalty architecture, defining points and redemptions processes, benefits types, and the promotion lifecycle. Best practices for implementing Loyalty Management are also covered, ensuring practical application to real-world scenarios.

Salesforce Loyalty Management Accredited Professional Exam Sample Questions (Q82-Q87):

NEW QUESTION # 82
Northern Trail Outfitters, wants to implement its new Loyalty Program. The Chief Marketing Officer wants to offer the following benefits to customers:
* Award points to the customer that can be redeemed for products in the store
* Gamify customers that spend the most to receive exclusive benefits.
What three elements should the Administrator configure?

  • A. Set up one qualifying currency
  • B. Set up vouchers for specific products
  • C. Set up promotions
  • D. Set up a tier system based on a cumulative spending value
  • E. Set up one qualifying currency and a non-qualifying currency

Answer: A,C,D

Explanation:
For Northern Trail Outfitters' Loyalty Program offering, the Administrator should configure:
B: One qualifying currency to track points that can be redeemed for products.
C: A tier system based on cumulative spending to gamify and reward top spenders with exclusive benefits.
E: Promotions to create special offers or rewards that can enhance the Loyalty Program's appeal and engagement.


NEW QUESTION # 83
The Loyalty Analytics Base App license provides technical Consultants access to Loyalty analytics data with what limitations?

  • A. Administrators can analyze up to 25 million rows
  • B. Administrators can analyze up to 10 million rows
  • C. Administrators can analyze up to 1 million rows
  • D. Rows do not have an analysis limit, only licenses do

Answer: B


NEW QUESTION # 84
A company is designing a new Loyalty Program to reward its members based on purchases and short-term and long-term engagement with the program.
Which two types of currency does Salesforce Loyalty Management offer out-of-the-box that can be configured to accomplish the company's Loyalty Program objectives?

  • A. Fixed Model and Qualifying Points
  • B. Non-Qualifying Points and Activity Points
  • C. Fixed Model and Activity Model
  • D. Non-Qualifying Points and Qualifying Points

Answer: D

Explanation:
Salesforce Loyalty Management offers two types of currency out-of-the-box that can be configured to accomplish the company's objectives for rewarding members based on purchases and engagement:
Non-Qualifying Points and Qualifying Points (B): Non-Qualifying Points are typically used for redemption purposes, allowing members to redeem these points for rewards or benefits. Qualifying Points, on the other hand, are often used to determine a member's tier or status within the loyalty program, often based on their purchases or engagement activities.
Fixed Model and Activity Model (option A), Activity Points (option C), and Fixed Model in combination with Qualifying Points (option D) are not types of currency offered by Salesforce Loyalty Management. The system specifically uses Non-Qualifying and Qualifying Points to differentiate between points that contribute to tier status and those available for redemption.
Salesforce documentation on Loyalty Management would detail the configuration and use of these currencies within a loyalty program, including how they can be tailored to meet specific program objectives.


NEW QUESTION # 85
A Customer Support Manager noticed that the customers support team's performance decreased since the company rolled out the Loyalty Program. The customer Support Agents complain that finding information about the Loyalty Program Member takes a lot of the time.
What is the standard solution to display the information regarding the Loyalty?
Program Member on the case detail page?

  • A. Create formula fields on Case Object
  • B. Embed Loyalty Member Profile Cards
  • C. Create a Screen Flow
  • D. Develop a custom component

Answer: B

Explanation:
To efficiently display information about the Loyalty Program Member on the case detail page, embedding Loyalty Member Profile Cards is a standard solution. These profile cards are designed to provide a concise and comprehensive view of the member's loyalty information, including membership details, points balance, tier status, and recent transactions, directly within the context of a case. This allows customer support agents to quickly access relevant loyalty information without navigating away from the case record, improving efficiency and enabling better support. Salesforce documentation suggests using embedded components like profile cards to enhance user experience and access to information within record pages.


NEW QUESTION # 86
Universal Container have a points-based Loyalty Program and a B2C commerce website built with a Commerce built with a Commerce Cloud solution; the clients orders are already synchronized with Loyalty Management. With the every purchase, Loyalty members will earn points. The Directory wants to have traceability of every order transaction on the Loyalty Management app.
What does the Salesforce Administrator have to do?

  • A. Use the standard Order Lookup of the Transaction Journal Object
  • B. Create a custom Lookup field in Transaction Journal object to save the order purchased by the Loyalty member.
  • C. Use standard Order Lookup on the Loyalty Ledger object
  • D. Create a custom text field in Transaction Journal object to save the order purchased by the client.

Answer: A


NEW QUESTION # 87
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